Sarah Adam

• Leading a multidisciplinary team of 20 talented people across: Growth & Brand Partnerships, Influencer Marketing, UGC, Social Media, Partner Marketing, Content and Podcast Partnerships.

• Driving AI adoption across Wix's 300-person Marketing organization, developing strategy, enablement programs, and best practices to improve marketing effectiveness.

• Partnering closely with executive leadership to identify new growth opportunities across partnerships, creators, media, AI, and emerging marketing channels.

• Built Wix's Influencer Marketing program from the ground up, developing strategy, hiring and training a team of 5 Partnership Managers

• Scaled from 0 to 500+ influencer partnerships generating 2000+ live assets annually across 5 geos (organic, paid, and UGC for Meta and YouTube ads)

• Manage 30+ podcast partnerships and strategic brand collaborations, delivering measurable impact on awareness and conversion for B2C and B2B products

• Lead all influencer marketing operations in-house, from creator sourcing to campaign execution and performance analysis

• Established and led Wix’s 1st ever B2B co-marketing initiatives with partners in the Security and Performance market, including Google Cloud and AWS 

• 10+ thought leadership content collaborations, webinars and events (example 1,2) 

• Managed a team of 10 marketers across Product Marketing, Content, Partnerships, and Events for Wix's developer solutions

• Established GTM strategy, budget allocation, and operational processes in collaboration with DevRel

• Drove inbound and outbound marketing efforts that accelerated developer adoption and engagement

• Established a global Partner Marketing lead generation program implemented across 50+ technology and channel partners in US, EMEA, and APAC

• Aligned marketing and partner management teams on campaign execution, goal-setting, and performance priorities

• Created scalable partner marketing playbooks that drove consistent lead quality and volume

• Executed 30+ online and offline partner marketing campaigns including joint events, webinars, case studies, and co-branded content

• Built the highest-converting lead generation pipeline across all marketing channels within 12 months

• Developed sales enablement materials and marketing support systems for global channel partners

• Independently managed 90+ corporate events and conferences across 10 countries, from strategy through execution, budget, and vendor management

• Generated 80% of all company leads annually through strategic event programming

• Recognized as Employee of the Year (2016) for exceptional performance and business impact

• Event portfolio included trade shows, conferences, user groups, advisory board retreats, and sales events

Executed B2C and B2B marketing initiatives including exhibitions, content development, product marketing, PR, and reseller support

Marketing and Biz Dev for foreign TV clients: PR, sponsorships, advertising and events

Built a community of 33K followers, sharing insights on scaling influencer marketing programs

Launched by Digital Voices agency, the Global Influencer Council brings together the leading brand marketing minds across the USA and EMEA, from brands like Amazon, Unilever, JD Sports Fashion, Surfshark , Adobe, Google, DoorDash, Expedia Group, and Gymshark

Created and delivered "How to Plan and Run Effective B2B Influencer Marketing Campaigns" 8-hour live course covering strategy, execution, and measurement (2nd cohort in April 2026)